Technology has transformed our lives through the years. Essentially, it is about innovation and innovation in business means creating better products and customer services by doing things differently.
In addition to supporting the day-to-day operations of businesses, technology can also contribute to a company’s growth if used efficiently. A successful business doesn’t view technology as simply a way to automate processes, but rather as a means of bringing new ways of doing business.
Digital Technologies for Effective Marketing
Nowadays, having a strong digital presence is crucial to a business’s success, but also its survival. Most SMEs fail within their first five years of existence due to a lack of a strong digital presence. Since SMEs have limited marketing budgets, they must make the best use of digital technologies.
An effective digital marketing strategy must include your objectives, your tactics, and the way you will measure your results. A lot of companies engage in digital marketing without a clearly defined strategy. The result is wasted resources and missed opportunities.
The vast majority of businesses will need a good website. A good website shouldn’t just look pretty; it should be user-friendly, mobile-responsive, and SEO. This last feature requires regular maintenance.
A good website is just one of the many ways to market your business effectively, but social media marketing, E-mail marketing, and pay-per-click marketing are also highly effective.
As a result of digital technologies, businesses can expand their customer bases and establish lasting relationships with customers, thereby promoting brand loyalty.
How Innovation can Increase Business Productivity for Small Business Technology
Almost all industries have been revolutionized by it, and several companies have survived because of it. Today, businesses are always looking for ways to increase their efficiency. There are several ways in which technology can enhance the productivity of your business.
• Joining dispersed teams
Companies are making do with fewer physical office spaces as in-house staff levels contract and mobile workforces expand. Businesses are increasingly allowing their employees to work offsite, reducing the cost of maintaining large workspaces by allowing them to keep fewer employees.
Additionally, hiring managers can use this option to cast a wider net into the talent pool, increasing their chances of finding the right candidate. Employees need to have instant access to business data, data on their team, and information on their business; mobile-friendly technologies can provide that.
• Encourage collaboration
To accomplish business goals, collaboration does not have to take place in adjoining cubicles. Due to technology, productivity has increased to the point where it has become a necessity.
Google’s suite of cloud-based products makes document collaboration and sharing easy for remote workers. Cloud solutions customized for sensitive data provide a more robust solution.
You have the option of choosing from various types of communication, such as phone calls, instant messages, conference calls, and video chats. CRM software allows your sales team to keep track of prospects in one central location, saving you and your team time.
As a result of these solutions, your customer relations are more consistent, increasing your productivity and profitability.
• Organize your business
The lengthy process of sifting through spreadsheets to find the information contained in large data sets, which are sometimes only accessible via desktop, can waste hours. It will save you time and money if you invest in a database system that makes it easy to add and access data.
On-the-road employees, for example, can track their hours, mileage, and expenses in one place with cloud-based time tracking software such as ClickTime. This tracker enables managers, employees, and clients to keep the mundane yet crucial information accurate and together in one place, thereby remaining compliant, well-informed, and productive.
• Improves customer service
Technology is being used by more businesses to boost customer service. Chatbots and artificial intelligence can improve customer service by managing customer transactions efficiently. In addition, they are more cost-effective over time.
You might be relying on your staff to handle several tasks, including answering customer service inquiries and handling complaints, if you run a small business. Technology allows your employees to focus better on their primary duties, resulting in greater productivity.
• Promotes marketing efficiency
Today, companies no longer have to invest in traditional marketing campaigns that do not yield results. You can now reach a wider audience and target a wider range of clients with the help of digital marketing.
As a proven effective marketing tool, social media can drive traffic to your business. You can also improve business productivity by establishing a website, using search engine optimization, and using data analytics in addition to social media.
• Stay connected
Provide your remote employees with the tools they need to remain connected, including updated mobile devices. Missed calls result in lost opportunities. Take advantage of the features that keep you connected by investing in a business phone system with UC. Softphones, find-me-follow-me, voicemail to email, and work caller ID are features that keep employees from missing opportunities while maintaining a professional appearance.
• Know your challenges
The most effective way to improve productivity is to identify your company’s greatest productivity challenges. Technology that is outdated or slow, or Internet bandwidth that is throttled can slow even the most productive employees down.
Establish a plan for upgrading hardware and software before they slow your business down and break your budget.
Virtualize operating systems on offsite servers to extend the life of older desktop computers. In addition to reducing hardware maintenance costs and capital expenditures, virtualization helps lower service maintenance costs as well.
To save even more and increase business redundancy, use things such as your phone system in a virtualized environment. In cases of power outages and downtime, it is difficult for your team to continue working, so having a virtualized copy of your infrastructure can save your organization time and money.
• Experts can help
Technological advancement and productivity are inextricably linked, but there’s so much technology available that mastering it all can be overwhelming. Manage your business rather than try to be all things to all people around the office.
You can outsource any service or process, but as a rule of thumb, everything that is beyond your expertise or cannot be automated should be outsourced. Stay focused on what you hired your employees to do and allow the experts to handle the tasks beyond your control.
Technologies have radically changed business processes. You can boost your chances of success by investing in the right technological innovations.
Growing and succeeding in business becomes easier than ever before when businesses invest in the right technology and adopt the right solution for their specific business needs.